Gucci: Him, she or both? Alessandro Michele's First Campaign.

It's first campaign fully under the helm of Alessandro Michele. (He supervised the Pre-Fall campaign even though the clothing in it was designed by Frida Giannini.)

Shot by Glen Luchford, the images star models Lia Pavlova, Tessa Bruinsma, Tobias Lundh, and Sven de Vries on the streets, and subways of Los Angeles.

Michele told the Huffington Post, “I decided to go back to the streets, as with the Cruise collection I just showed in New York. I believe there is a fluid and organic contamination that exists between the catwalk and the street. Fashion, especially ready-to-wear, is something real, made for every day and for everyone to express their own creativity and individuality.”

It's androgynous, it's seventy style, it's stylish... it's Gucci!

#Gucci #AlessandroMichele